Hello, I am the chief photographer and producer of Fatherly Films. I have chosen to begin a blog. Let me introduce myself; I am a commercial photographer specializing in fashion and sports photography. I also do commercial video, which is where my roots are, which led me into photography. Photography is constantly changing; photographers aren’t just photographers anymore. Our roles has drastically changed from the mastery of the still image to not only, pre and post production, and also to networking and marketing/publicity.
In the twenty first century, and the rising of the “digital-era” the independent publisher has risen in numbers and achieved great success. You are now your own editor, your own agent, your own publisher. And yet, the consequences of this are forcing larger corporations to push their product harder. Photographers (and videographers also) can do everything now. They are their own producers, doing pre-production, the actual production (the shoot) and the post production. And now, with the internet these pioneers are able to publish their work, to a stock website, or even to creating and publishing their own website. I had a shoot last Saturday and another tomorrow for the same client, in which I am taking the shots, and designing the website (I’m also somewhat a web designer). This is a perfect example of cross medias. The world is changing and we need to adapt to the new world. With converging technologies of still and video (the RED Epic & Scarlet are perfect examples) the still photographer and the videographer are getting left out by the Web 2.0 adapters. For example, one of my friends just got married, and their photographer also did the video (well he didn’t but his studio did). It’s all one shop shopping, and today’s companies and advertising agencies want this, also with the arrival of the digital camera has resulted in less expensive, that are of GREAT quality. These tools are making professional level photography possible to those without a lot of available capitol, and this also allows them to pursue their dreams.
Eventually someone will come around with an iMovie that blows away the competition that is using Premiere and Final Cut. And with the new form of digital capture, it is possible for a shoot to occur in the morning, full edit and the final product is in the hands of the client by sun-down. Yet, the need for specialists will remain, but commercial photographers need to familiarize themselves with the moving image. Also creating relationships with film production companies (such as Chase Jarvis with Superfad) will result in an easier entrée into the moving image market. Photographers are no longer photographers anymore, we need to change and adapt.
Thank you, until next time.
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Welcome to the blogging world! Very good blog! I agree with you that photographers need to adapt to the changing mediaas in the world
ReplyDeleteI agree with what you said, except the above comment is slightly wrong, what you said is right, just the need for specialists is slowly diminishing! With someone like Danfun Dennis, we are slowly losing the need for news crews to go to warzones and areas that require coverage
ReplyDeleteYes exactly! My sister just married a photographer, and he was remarking on how he was surprised that the photographer they hired wasn't offering video as part of the package!
ReplyDeleteJust my $.02